Popups and papercraft becomes more and more important for advertising. As example this belgian commercial for PEARLE Opticiens (the campaign made by the creative team
'tom & hanne", Brussels, with the help from paper engineer Kees Moerbeek (NL). I mentioned him recently with his rare paper ratchet mechanism in my blog http://kugelbahn.blog.de/ . Here is the first video:
Very interesting too - the making of (the gentleman with the grey hairs is Kees):
By clicking the title you get all 4 videos.
(Thanks to Uli Tietz !)
Sunday, October 10, 2010
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3 comments:
Insanely great and well done!Something so satisfying about the paper mechanisms used in this way.
Totally Awesome!!!
as we say in the USA... :-)
I saw your pop-up advertisements from the link at Paper Forest, that led me to Youtube...
Thank you for your inspiring work!
kasha8888@yahoo.com
Thanks you both, Shelley and Phineas, for your friendly
appreciative comments ! You dear
americans ! A great difference to my german blog "Spiel und Kunst mit Mechanik" where it remains mostly silent and commentless.
News from today: Paperforest was cited on german Paperblog
( http://blog.paperboxx.com/ )
with my entry about the giant popup.
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